It is no secret that Covid-19 has given everyone issues and caused a lot of us to review how we do things. The world has changed and the point for all businesses right now is how to do business with as little human contact as possible. It may sound cynical but it’s the truth, as a business owner your only edge now is how to use technology to bridge a gap of emotions and social views.
Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how you operate and deliver value.
It has been done before; the letter, the phone, these were all tools that changed the business landscape in their time. Your challenge now is finding the right tools to help change the landscape in your favour.
This post will help you better understand the role Digital transformation can play in the future success of your business and leave you better equipped to make decisions.
Structural Freedom
This may sound a little hard to understand but think of it this way, businesses build a structure to give their brand a physical appearance, most times how a business building or interior looks can tell you how the business works. But no one is visiting offices anymore, the image of your business now depends on your virtual presentation; how fast is your website, how fast are your online customer reps, how quick are you to solve problems reported on your handles. Entrepreneurs are moving their efforts from structural maintenance to virtual maintenance and you should too.
Social media is no longer optional
This is evident now more than ever, with the pandemic social media exploded more than ever. Engagements shot through the roof, businesses invested heavily into their online store and the social media endeavours. This is probably why the pandemic brought about a 27% increase in entrepreneurs and garage businesses. Social media has expanded the business frontier, and it no longer remains an afterthought.
Your following is a customer pool
This age has brought a miracle for small entrepreneurs, a lot of effort goes to attracting your target market and converting them, but if you build on your following you have a means of free advertising. Most algorithms advertise a person’s interests to his following, so if you’re one of the said interests you are freely reaching out to others who might also be interested in you.
“Your following is your repeat business,” explains social media expert and CEO of Icon Social Marketing, Alex Shue. “As you concentrate on building your following pull that into a strategy that fills your pipeline and delivers increased sales.”
The pandemic is an unfortunate event, but it has come, and it has greatly changed our business landscape. As a responsible business owner, it falls on you to not only adapt but also make the best out of the situation. Digital Transformation is a forward-moving train; don’t be caught 5 stations behind.
