Customer Engagement in the Digital Era

Customer engagement in the digital age provides exceptional new opportunities to engage, nurture, and maintain customer value and loyalty. Transformation is an imperative in your growth strategy that expands your ability to reach and inform prospects and customers and to drive differentiation, specialization, and expertise.

Best Approach to Effective Customer Engagement

• Engage throughout the customer lifecycle: Understand the stages of customer engagement for digital solutions and develop strategies to move your prospects and customers through their transformation journey. Engage technical pre-sales in addressing customer pain points and envisioning new technological solutions. Leverage technology to engage, nurture, and maintain your customer relationships and develop deeper customer lifetime value.
• Make the right investments: To compete in a digital world, focus more investment on digital marketing staff and capabilities, customer success staff, and automated systems such as CRM and LinkedIn. Harness technology and the data insights available through analytics to better understand customer needs and their purchasing behavior. Combine online marketing and data insights to make informed decisions and optimize your leads and solution offerings.
  By analyzing response data to your digital content, you can track prospects through a customer relationship management (CRM) tool, from first engagement to the close of any business. Use lead scoring to assess metrics such as website visits, content downloads, and opened e-mails or newsletters; then use these metrics to optimize timing for contacting prospects.
  Access massive data stores in the cloud and modern intelligent technology to analyze buying behavior and adjust interactions based on online activity, purchase history, and your own sentiment analysis. Leverage tools or design apps like chatbots to enable real-time interaction, deliver a quality experience, and improve the overall customer engagement.
• Embrace social selling and marketing: Identify key personas and immerse your business in the process of social selling and marketing. Clearly define your strategy and internal and external messaging of how your strategy addresses the digital requirements of your customers. Convey a strong profile and brand that draws a range of potential prospects into your content.
• Build credibility with industry focus and specialization: Transforming your own business builds trust in your ability to shepherd customers through a similar transformation. Demonstrate your expertise and leadership through your own success. Specialize in vertical industries and horizontal functional solutions to deliver unique value and differentiate yourself as an expert. Work with your technical and sales teams to refine your business focus and demonstrate success with marquee customers
  To drive profitability, build success and increase customer acquisition, offerings must be differentiated in this digital age. We must have Focused and specialized offerings that address industry.
• Ensure customer success Provide a high level of customer engagement in the form of technical pre-sale and customer success managers. Anticipate needs and address barriers to adoption in a programmatic way to expand consumption.

It’s crucial that you engage with prospects at the right time, taking them on a journey even before they become customers; ideally, engagement starts even before prospects are identified. Once a prospect becomes a customer, support that customer

beyond the delivery of a solution by actively participating in their business strategy development. This enables you to engage more deeply with the account and continue to build and deliver value that has a positive impact across the breadth of the customer’s business.[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][vc_single_image image=”115″ img_size=”large”][/vc_column][vc_column width=”1/3″][vc_single_image image=”116″ img_size=”large”][/vc_column][vc_column width=”1/3″][vc_single_image image=”117″ img_size=”large”][/vc_column][/vc_row]